Ad of the Day: Suzuki - I Put A Spell On You

There's something agreeably old-fashioned about this ad for the Suzuki Swift which has the car stalking a young man as he makes his way through town. We see what he doesn't - that he keeps missing the opportunity to admire and find out more about the vehicle. Presumably, the underlying message is about not missing out because of prejudice against the brand, but it's quite subtle.

Creative Agency: The Red Brick Road

Creative Director: Matt Davis / Richard Megson

TV Producer: Charles Crisp / Charlotte Whittall (Assistant)

Film Production: Partizan

Director: Traktor

Editor: Edward Line

Post Production: MPC

Colourist: Jean-Clement Soret @ MPC

Sound Design: Patrick Rowland

Ad of the Day is brought to you in association with David Reviews.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.