Travel retail site Expedia has furthered its ‘Travel yourself interesting’ proposition with the launch of a pan-European Facebook campaign.
Created by Delete, the ‘Expedia Travel Profile’ has been designed to celebrate the idea that every trip gives us new experiences and perspectives, making our lives that little bit more interesting.
Working with Expedia’s marketing team and advertising agency Ogilvy & Mather, who developed the ‘Travel yourself interesting’ concept, the application seeks to build on current above-the-line activity and does so by enabling Facebook users share a snapshot of their travel life.
James Davies, senior manager social media, Expedia, commented: “Following the success of last year’s luggage tag Facebook app which Delete created for Expedia, they were a natural choice to build on this behaviour and bring this concept to life in a highly engaging way.
“The fact that almost half the content on Facebook relates to travel, shows how many of us consider it to be the source of our most interesting experiences. So, at Expedia, we wanted to bring a gaming element to this behaviour and create a little friendly rivalry by helping people to create a shareable snapshot of all their most interesting travel facts and moments to compare with and challenge their friends.”
The application scans the user’s Facebook profile to detect travel-related information capturing ‘number of countries visited’, ‘highest place been’, ‘most interesting transport taken’, ‘total miles travelled’ and ‘famous drinks in cities you have drunk in’ to create an infographic travel profile which can then be shared.
An accompanying ‘TYI points’ score can also be used to challenge friends and family with users encouraged to share or like their profile with friends in order to increase their score and be entered into a £1,000 holiday voucher prize draw.
Supporting media through various Expedia campaign channels will be handled by We Are Social, using creative materials and assets supplied by Delete.