Shop Direct and Ryanair to help The Drum explore 'The Joy of CX'


By The Drum Team | Staff Writer

July 29, 2014 | 2 min read

The Telegraph, Shop Direct and Ryanair are some of the first brands on board to help The Drum discover The Joy of CX on Thursday 16 October.

As businesses both large and small struggle to get to grips with new touch points and the ever changing wants and needs of the modern day consumer, The Drum’s Joy of CX conference will tackle the key questions affecting the ideation, creation and delivery of a consistent, evocative and satisfying customer experience head on. Inspiring brands and marketers to put hearts and minds top of the agenda.

Gordon Young, editor of The Drum, explained: “Big data is great but it’s not knowledge, to be truly successful in this multi-channel world efforts must be directed at – and ultimately boil down to - customer experience and the human touch.

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“Organisations are filled with real people and we shouldn’t forget that customers are also real people living real lives, not just ‘Likes’ on a page or followers on social media. If you want people to believe in your brand it’s about more than the purchase and the data they generate, it’s about the emotional connection, memories, stories and ideas your brand evokes.”

Sharing insights on the day will be Ryanair chief marketing officer Kenny Jacobs; head of UK at the Telegraph, Jane Austin; James Mitton, customer experience director, Shop Direct and founder of Opposite Days Mel McVeigh amongst others.

If you want to know more about engaging and involving your customers and how to create experience that keep them coming back for more book your place and join The Drum on 16 October now.

More information on ‘The Joy of CX’ conference and ticket booking can be found on ‘The Joy of CX’ website.


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