In support of the thousands of police officers working at the Commonwealth Games Police Mutual, providers of financial products and services for police officers and their families, has launched a series of experiential marketing activities across Glasgow.
Working with Cogent Elliott, Police Mutual has created branded stations at key locations filled with activities including table football, air hockey, magazines, newspapers and TV screens for officers in-between duties at the Games.
“We’re delighted with the stations and the experience they deliver,” said Eve Clowes, Police Mutual’s head of membership. “They are creating a great buzz and we’ve had some fantastic feedback from police officers who are pleased we are there to support them whilst they support the Games.”
Cogent Elliott, business unit director, David Jones, added: “Police Mutual offer valued support to officers serving some of the most high profile events in the UK calendar. The opportunity to develop the design and the brand experiences to reflect their modern and progressive approach was one that we have been delighted to be part of.”
Each station showcases Police Mutual’s new corporate identity, also created by Cogent.