Fitness, dating and news apps the most downloaded in the UK

Fitness apps and dating apps are the categories seeing the most downloads in the UK, a new report from App Annie has found, with Match.com, Zoosk and Badoo all ranking in the Top 10 in the UK for iOS App Store revenue.

Match.com one of top ads, App Annie says

The biggest mover in this month's Index was the 30 Day Ab Challenge app, published by Jozic, which has moved up 73 places in the iOS download chart.

“The June UK Index tells us that Brits are certainly enjoying themselves this summer,” said App Annie EVP of marketing, Oliver Lo. “Finding love and getting in shape were both big themes for June, and we saw a huge jump in broadcast news apps around the World Cup. Improved network connections and apps with rich, on-demand content are allowing Brits to take fun everywhere and enjoy it as they please.”

App Annie also noted that The Guardian saw 300,000 new downloads when it released the latest version of its app, representing a 24 per cent increase in revenue from digital platforms.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.