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Sponsors sought for Mayor of London’s Hogmanay party

Event producers Jack Morton Worldwide have begun a search to find a sponsorship partner to back the Mayor of London’s New Year’s Eve celebrations following Vodafone’s ‘Firsts’ campaign from last year.

The organisers are staging a competitive tendering process for the party after being appointed by the Mayor as creative and production agency as well as commercial rights holder for the 2014/15 event.

The Mayor of London Boris Johnson said: “London's New Year's Eve fireworks display is broadcast around the world and one of the highlights of our city's unbeatable events programme. In coming on board any sponsor will not only be supporting one of the most spectacular celebrations on the planet, they will be associating themselves with a dynamic, forward looking city, as it kicks off another exciting year.”

Richard Vincent, head of consumer & digital, Jack Morton Worldwide added: “We are delighted to be continuing our relationship with the Mayor’s Office, creating a show which year on year sets the bar in innovation and creativity. This is a unique moment in London’s year and on the global calendar which makes it a unique brand sponsorship opportunity also. This year we are looking for a long term partner for the next three years that we can work with to raise the bar even further for London and for our sponsor.”

Jack Morton will oversee the Thames-side event for the next three years, the centrepiece of which is the climactic chimes of Big Ben which clang for a domestic television audience of 13.7m on BBC1 and millions more abroad.

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