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Dinosaurs Unleashed in motorway services in new campaign to promote the Eden Project

Dinosaurs Unleashed, a new event by the Eden Project, is being promoted this summer using A3 panels and floor vinyls.

Provided by Admedia, the campaign will run in motorway services in the South West of England, with focus on the entrance and exit of each of the services, as well as in the washrooms.

Lee Parsons, from Open Outdoor, which planned and booked the campaign in conjunction with Bluesoup Communications, said: “We are delighted with these vinyls – they are unmissable and will undoubtedly impact on the millions of day trippers and holiday-makers on their way into the South-West.

"Most importantly, these ads will be seen by families right when they are in the holiday mindset, at a time when parents will be actively looking for days out to keep the kids entertained.”

The campaign is set to run for six weeks, with the Dinosaurs Unleashed event ending in September.

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