Dinosaurs Unleashed in motorway services in new campaign to promote the Eden Project

By Ishbel Macleod | PR and social media consultant

Admedia

|

media article

July 28, 2014 | 1 min read

Dinosaurs Unleashed, a new event by the Eden Project, is being promoted this summer using A3 panels and floor vinyls.

Provided by Admedia, the campaign will run in motorway services in the South West of England, with focus on the entrance and exit of each of the services, as well as in the washrooms.

Lee Parsons, from Open Outdoor, which planned and booked the campaign in conjunction with Bluesoup Communications, said: “We are delighted with these vinyls – they are unmissable and will undoubtedly impact on the millions of day trippers and holiday-makers on their way into the South-West.

"Most importantly, these ads will be seen by families right when they are in the holiday mindset, at a time when parents will be actively looking for days out to keep the kids entertained.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The campaign is set to run for six weeks, with the Dinosaurs Unleashed event ending in September.

Content created with:

Trending

Industry insights

View all
Add your own content +