Fiddes Payne launch Jamie Oliver's new ready-to-eat pulses range

Fiddes Payne has launched Jamie Oliver’s new Ready to Eat pulses and grains range, with packaging created by brand design agency Stocks Taylor Benson.

Alex Balzaretti, commercial controller, Fiddes Payne, said: “STB satisfied our brief to the letter, on budget and to agreed timelines. Their approach to getting to the end result was really considered and captured the essence of this new project perfectly. We are very excited to see consumers’ reaction.”

The launch includes press advertisements and an in-store POS campaign to support the new range of six flavours, including sweet chilli spelt and Moroccan salad.