The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Fiddes Payne launch Jamie Oliver's new ready-to-eat pulses range


By Michael Feeley, Founder and chief exec

July 25, 2014 | 1 min read

Fiddes Payne has launched Jamie Oliver’s new Ready to Eat pulses and grains range, with packaging created by brand design agency Stocks Taylor Benson.

Alex Balzaretti, commercial controller, Fiddes Payne, said: “STB satisfied our brief to the letter, on budget and to agreed timelines. Their approach to getting to the end result was really considered and captured the essence of this new project perfectly. We are very excited to see consumers’ reaction.”

The launch includes press advertisements and an in-store POS campaign to support the new range of six flavours, including sweet chilli spelt and Moroccan salad.

Content created with:

Stocks Taylor Benson

We're multi award winning graphic design experts.

Founded in 1988 and now firmly established among the UK’s leading graphic design companies, our simple,...

Find out more


Industry insights

View all
Add your own content +