There's a nice twist on the idea that Google can help you do something practical in this ad for the tech giant. Instead of just using his device to find some handy instructions, the protagonist compares his, er, achievement with cakes made by others. He swiftly concludes that it's time to visit a cake shop. Nice.
Creative Agency 72andSunny
ECD Carlo Cavallone
Creative Dan John / Pauline Sall / Jorge Brandao
Film Production Hungryman
Director Robert Nylund
Producer Pam Asbury
Photography Darran Bragg
Editor Adam Marshall @ The Whitehouse
Ad of the Day is brought to you in association with David Reviews.