Tennents' 'Yer patter's like watter' machine tests tourists' chatter
Tennents has unleashed the ‘yer patter’s like watter’ machine upon Glasgow Airport, a voice-activated drink dispenser that rewards tourists with the best banter a pint of beer – and those without, a glass of ‘watter’.
The campaign, which aims to drive home Glasgow’s finest quality, its banter, will see the interactive machine prepare tourists for their visit to the home of the Commonwealth Games.
The mysterious six foot device will reveal itself to passersby to test whether their conversation quality is consistent with Glasgow’s high standards.
Members of the public that engage with the cooler and manage to impress it will receive a refreshing reward.
The machine will also ask participants to attempt Scottish accents and sayings such as: “I’ll have a pint big man."
Locals will find themselves having to impress in other ways such as having to sing traditional Scottish jaunts or partaking in a quick highland jig. Stationed at Glasgow Airport initially, the cooler will then be available in bars throughout the city, including the Dram, Clockwork and the Raven.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
Jane Cannon, marketing manager at Tennents, said: “Our water cooler was created to quite literally to be a talking point for the city.
“We wanted to introduce international visitors to the real spirit of Glasgow; lots of chat, lots of humour and never too serious. The cooler is a great way for visitors to discover the concept of banter and for locals to brush up on their chat.”
Better get brushing up on your patter if you want that pint.