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SapientNitro, Bats in Belfries and Precedent creatives discuss the power of photography and sharing their 'Reel Stories' at The Drum Live


By Gillian West | Social media manager

July 24, 2014 | 2 min read

One of our many sessions at The Drum Live explored the role photography has to play in storytelling by gathering creatives from SapientNitro, Bats in Belfries, Precedent and the Telegraph to discuss their immediate and very real responses to images in front of a live audience.

According to host Mel McVeigh, director, Opposite Days, by caputuring the “instant thoughts of a person viewing a photo for the first time,” the ‘Reel Stories’ session demonstrates to brands that it’s “not just what the photographer or art director thinks, it’s about how we absorb and translate images into our own thoughts.”

With photography supplied by Getty Images, each of the four panellists – Jane Austin, head of UX, the Telegraph, Rochelle Dancel, partner, Bats in Belfries, Cheyney Robinson, creative director, SapientNitro and Tori Winn, creative director, Precedent – took to the floor for five minutes to share their unedited reaction to a number of images from themes Getty has been exploring as part of the RePicture campaign.

Immediately after the session we caught up with three of our panellists and McVeigh (video below) to find out more about what the power of photography can mean for brands and how it felt to share the stories of family, friends, illness and loss conjured up by the images to a room full of strangers .

You can see what The Drum and our associate editors managed to create in just one day in The Drum Live magazine, available from The Drum store. Subscribers can download the issue as a PDF.

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SapientNitro, part of Sapient, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca- Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit our website or follow us on Twitter.

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We are a digital experience company based in London and Hong Kong.

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Getty Images

Getty Images, Inc. is an American stock photo agency, with headquarters in Seattle, Washington, United States.

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