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Qantas

Qantas launches new interactive digital content in Australian lounges

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By Natalie Mortimer, N/A

July 24, 2014 | 2 min read

Qantas has developed a new interactive digital content experience in its clubs and lounges across Australian airports, marking a ‘major’ refresh its entertainment offering.

QView will deliver relevant news, sport, weather and bespoke content across a digital screen network, including real-time boarding notifications to customers’ own devices using the complimentary Wi-Fi in the lounge.

The viewing selections across customers’ personal devices will shape the content displayed on the digital screens in each individual lounge, reflecting the preferences and trends of customers at any given time.

Qantas Group executive manager brand, marketing and corporate affairs, Olivia Wirth, commented: “We know our customers are turning to their mobile devices to access their latest news and sport content. By integrating this with personalised flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place."

Wirth added that new technology and a focus on improving people’s travel experience will drive a series of improvements to Qantas’ entertainment offering, to be gradually rolled out over the next few months.

“From early August customers will notice a big increase in the amount of content we offer on board, including almost doubling the number of new-release blockbusters and more virtual box sets of popular TV series.”

QView was developed in collaboration with oOh! Media.

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