The Mail Online has seen its ad revenues soar by almost 50 per cent, scooping up the falling revenues at print publications Daily Mail and Mail on Sunday, which declined by five per cent in the quarter ended 30 June.
Parent company Daily Mail & General Trust (DMGT) performed well digitally in the third quarter, seeing revenue at Mail Online rise to £15m, up £5m year-on-on, while digital ads across the company rose by 17 per cent.
The growth of the website offset a decline in ad revenue for print publications, which fell by £3m – a fivw per cent drop to £46m.
DMG Media, the national newspaper arm and website publisher of DMGT, reported flat advertising revenues, while total revenue fell to £83m, a slip of seven per cent. Circulation was also down by six per cent.
However, it said that in the first three weeks of June (Q4) underlying ad revenues were up nine per cent year-on-year.