From Irn-Bru girders to dancing Tunnock's Teacakes, brands take the stage at Glasgow's Commonwealth Games opening ceremony

Last night’s explosive opening to the Glasgow Commonwealth Games was viewed by over a seventh of the world’s population and saw over 570,000 tweets from athletes, viewers and brands.

Scotland showed pride in its favourite brands (@Laura McAllister)

‘#Commonwealthgames’ had over 164,000 uses, ‘#glasgow2014’ had nearly 148,000 and ‘#openingceremony’ saw over 47,500 mentions.

Scotland's finest brands were on board for the celebrations - some of them literally involved in the ceremony.

Irn-Bru cans served as one of the many zany props during the event as the brand is arguably a cornerstone of Scottish existence. Barr's soft-drink cans propped up a massive Forth Road Bridge - during a magnificent tour of Scotland.

To celebrate, Irn-Bru put together a photo-realistic mock-up of the bridge for Twitter.

Another major Scottish brand involved was Tunnock's and its teacakes. It was heavily involved in an early set piece, where volunteers dressed as the iconic teacakes surreally danced around Celtic Park.

International children’s charity Unicef was also involved in the event which showed it was about equality and generosity, as much as it was entertainment.

In the first drive of its kind, Unicef ads were shown during the show starring the likes of Chris Hoy, Euan McGregor, Nicole Scherzinger and James McAvoy.

The charity took to Twitter to congratulate the first donor of its mobile pledge drive.

The partnership has so far raised £3.1m for vulnerable kids.

Official Commonwealth Games partner BP was instead looking ahead to the first day of action asking followers their thoughts on Glasgow swimmer Michael Jamieson. He presents Scotland's biggest hope for a gold medal on day one.

Ceremony hosts Celtic football club were touched when Tongan boxer Lomalito Moala wore a full Celtic kit during the ceremony. The stunt boosted the brawler's Twitter following literally by a thousand fold.

The athletic action kicked off this morning with Bradley Wiggins and Michael Jamieson leading the way for England and Scotland respectively.

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