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Brand Vine Chart Vita Coco

Giant coconut takes centre stage in Southbank to show how Vita Coco is easier to drink


By Ishbel Macleod, PR and social media consultant

July 24, 2014 | 3 min read

A giant coconut has taken over Southbank this morning, with public being warned of the danger of falling coconuts.

The stunt, arranged to promote coconut juice Vita Coco, is part of a wider campaign to show how drinking Vita Coco is so much easier from drinking from a coconut itself – but the end taste is the same.

Created by Taste PR, with Vines by BrandsonVine, the campaign is being promoted through the tag #DangerFallingCoconuts.

This forms part of a wider #poweredbycoconut campaign created by Vita Coco.

Brand Vine Chart Vita Coco

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