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Giant coconut takes centre stage in Southbank to show how Vita Coco is easier to drink

By Ishbel Macleod | PR and social media consultant

July 24, 2014 | 3 min read

A giant coconut has taken over Southbank this morning, with public being warned of the danger of falling coconuts.

The stunt, arranged to promote coconut juice Vita Coco, is part of a wider campaign to show how drinking Vita Coco is so much easier from drinking from a coconut itself – but the end taste is the same.

Created by Taste PR, with Vines by BrandsonVine, the campaign is being promoted through the tag #DangerFallingCoconuts.

This forms part of a wider #poweredbycoconut campaign created by Vita Coco.

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