Giant coconut takes centre stage in Southbank to show how Vita Coco is easier to drink
A giant coconut has taken over Southbank this morning, with public being warned of the danger of falling coconuts.
The stunt, arranged to promote coconut juice Vita Coco, is part of a wider campaign to show how drinking Vita Coco is so much easier from drinking from a coconut itself – but the end taste is the same.
Created by Taste PR, with Vines by BrandsonVine, the campaign is being promoted through the tag #DangerFallingCoconuts.
— TASTE PR (@TASTEPR) July 24, 2014
@VitaCocoUK @VitaCoco Thanks for the healthy hydration this morning! #southbank #natureisnuts pic.twitter.com/OThJLfdSuM — The Street Gym (@TheStreetgym) July 24, 2014
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— James Whittle (@jtwhittle10) July 24, 2014
pic.twitter.com/JlNh24e1jc — Vita Coco (@VitaCocoUK) July 24, 2014
This forms part of a wider #poweredbycoconut campaign created by Vita Coco.