The Flava People has hired Smoking Gun PR to launch its Flava-it range and Meat Lust campaign.
Following on from digital content created by Code ComputerLove around the concept of ‘Meat Lust’, Smoking Gun will carry out experiential sampling activity at Spitalfields Market in London.
Scott Dixon, brand manager at The Flava People, commented: “We’re delighted to be working with the team at Smoking Gun on this project. This is a new direction for us and we’re excited about the meat lust creative route - it reaches out to a younger audience in a way which we think will really resonate.”
The campaign will also be promoted via social channels.