Britvic revenues jump 4% buoyed by ‘impactful’ sports marketing campaigns

Britvic has reported a 4.1 per cent increase in revenue to £329.5m in the 12 weeks to 6 July, citing successful marketing in Europe around the Tour De France and its association of Pepsi at the World Cup as key drivers.

Revenue in Great Britain increased 4.6 per cent, driven by fizzy drinks such as Pepsi, which increased by 9.9 per cent in the quarter, with carbonate revenue growing by 10.4 per cent overall.

This despite a 3.9 per cent drop in the stills category in the region, which saw J20 lose market share blamed on competitor promotional activity.

International revenue grew by 3.8 per cent to £13.8m, weaker than expected, owing to the transfer of Fruit Shoot production to France.

Simon Litherland, chief executive, commented: The business has continued to grow, despite the challenging retail trading and consumer environment in our European markets. This year’s innovations, including Robinsons Squash’d, have performed well and our consumer marketing campaigns have been highly impactful, including our sponsorship of the Tour De France and the association of Pepsi with football, which helped to deliver an exceptionally strong carbonates performance.”

He added that the strong performance has led Britvic to raise its full year profit forecast towards “the top end” of the £148m to £156m range.

Conversely, rival drinks giant Coca-Cola saw a fall in sales despite a significant push around the Fifa world cup and its recent re-launch of the Share a Coke campaign.

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