Visa Europe has appointed Hill+Knowlton Strategies to create and implement pan-European corporate communications.
Diane Scott, director of media and corporate affairs at Visa Europe, said that the appointment comes as the company looks to focus on customer needs and become more flexible.
She told Gorkana: "The appointment of H+K to this new central, strategic agency role is a key part of the communications team supporting these changes. H+K will help us provide strong central guidance and exciting, creative ideas that can be adapted and executed locally by our agency network.”
The agency, which will also separately continue to work with Visa in both the UK and Brussels, will begin its new brief in October.