The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Author

By Ishbel Macleod, PR and social media consultant

July 23, 2014 | 1 min read

Taco Bell is again taking a dig at rival McDonald’s in its latest ad, this time showing a series of people named Ronald McDonald enjoying breakfast burritos.

Focussing on Taco Bell's newest menu item, the Grilled Breakfast Burrito, the 30 second ad by Deutsch LA looks to promote that while "You don't go to a sushi bar and order spaghetti," as one Ronald McDonald said, you can go to Taco Bell to get a great breakfast.

The original ad saw 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation of the name of the famous McDonald’s clown mascot eating a Taco Bell breakfast.

Deutsch LA McDonald's Taco Bell

Content created with:

Deutsch

Find out more

More from Deutsch LA

View all