Hearst opens Good Housekeeping cookery school as it plans further brand expansion
Hearst Magazines UK to open a standalone cookery school and testing facility for lifestyle magazine Good Housekeeping, as it looks to drive further brand expansion.
The Good Housekeeping Institute (GHI), currently housed in the Good Housekeeping editorial offices, will move to premises in London’s Soho, which will mean the brand can further its range of testing to encompass nursery, beauty and tech products.
From Autumn GHI will open to the public as a cookery school and demonstration kitchen, providing people with direct access to the Good Housekeeping experts and the opportunity to showcase ts triple-testing process.
Publishing director, lifestyle group, Judith Secombe said: “The realisation of the Good Housekeeping Institute as a standalone entity marks a watershed moment in the brand’s history and future. There are a number of developments in progress that will deepen the relationship with our audience and open up new opportunities for our commercial partners to interact with our readers across multiple Good Housekeeping platforms.”
The announcement comes as Hearst hints at further brand expansion opportunities for Good Housekeeping, which includes “significant investment” in an expanded testing programme and the provision of content both digitally and in print.