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Fears tablet market may have peaked as iPad sales slump

Analysts have cautioned that tablet sales may now have entered a period of permanent decline following their recent stratospheric pre-Christmas peak.

Despite posting record profits of £4.5bn this was almost entirely accounted for by the sale of 35.2m iPhones, as sales of the iPad collapsed to just 13.3m, half its all-time high of 25m recorded in the fourth quarter of 2013.

This sharp reversal in fortunes has already been dubbed ‘peak iPad’ as consumers shirk the cycle of annual or two yearly upgrades to stick with their current devices, leaving Apple to pin its hopes on the iPhone 6 and a long mooted smartwatch for future growth.

Apple has been under increasing pressure to innovate in recent months to prove it is not a one trick pony after being squeezed by rivals such as Samsung.

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