Cosmopolitan, in partnership with Karma Nirvana, the UK charity supporting victims of honour-based violence and forced marriage has projected its Lost Women campaign onto the Royal Opera House to mark David Cameron’s Girl Summit being held today.
The image was designed by Creature London after a competition held by Cosmopolitan, which also saw Adam & Eve DDB and Leo Burnett take part, and created as an “emotive and shareable visual” that could be used both in print and online to define the magazine's campaign to raise awareness of women murdered by their families in the name of honour.
Judged by a panel including Cosmopolitan editor-in-chief Louise Court, founder and chief executive of Karma Nirvana Jasvinder Sanghera CBE and president of children’s charity Theirworld, Sarah Brown, Creature London’s entry was felt to 'powerfully capture the essence' of the campaign.
Louise Court, editor-in-chief, Cosmopolitan said: “It was amazing to work with these agencies and see how they interpreted the brief. They were all really powerful but Creature London’s entry instantly captured the harrowing truth of women and girls killed by their own family. The image tells the story of our campaign so succinctly, and so poignantly, it answered the brief perfectly and will be a major asset to our campaign.”
The Cosmopolitan campaign follows the recent launch of Hearst Empowering Women – a new initiative by Cosmopolitan’s publisher, Hearst Magazines UK – aimed at “capturing the unique spirit of feminism” at the heart of Hearst’s titles.