Samsung celebrates ‘100 Days of Family’ and celebrates the birthday of baby George
Samsung is celebrating the first birthday of baby George in its new ad campaign. No, not our future heir to the throne, but George Jagger – the youngest member of a family from Matlock in Derbyshire.
The tongue-in-cheek outdoor campaign for Samsung coincides with the first birthday of Prince George and rolls out on the big screen in Piccadilly Circus today, 22 July.
Created by Cheil UK, the ‘100 Days Of Family’ outdoor campaign encourages passers-by to visit the ‘100 Days Of Family’ website to view the pictures of baby George’s birthday party.
Ines van Gennip, marketing director for the IT and mobile division at Samsung UK & Ireland said: “Our strategy with this campaign is to highlight the unique camera capabilities of our latest smartphone, the Galaxy K zoom. 100 Days of Family is all about bringing that to life in an interactive way that is relevant to that audience with the Galaxy K zoom.”
Overall, the campaign looks to show the events that happen in the lives of 50 different families throughout the summer. With 40 families already recruited, Samsung is launching an online search for the final ten from today.
Matt Pye, COO at Cheil UK said: “Prince George’s birthday presented us with the perfect opportunity to seize the moment, and have a bit of fun with the public – reaching out and encouraging them to find out more about Samsung and this project, as they tell the story of the everyday families and not just those of royalty.”
Check out how other brands celebrated the birthday of the future monarch.
Content created with:
Cheil UK
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