Knopka, a business service for Russian entrepreneurs, has worked with St Luke’s in-house production company to create two 30 second films promoting the service which provides financial services, accountancy, legal and administrative support in one single online offering.
Each spot features a ‘spectral’ girl who arrives mysteriously and talks to individual entrepreneurs. The creative concept, developed in collaboration with Michael Wolff and NB Studio, is designed to demonstrate how Knopka understands the entrepreneur’s mind set.
“Knopka is changing the way entrepreneurs do business in Moscow. We wanted a campaign that was as fresh and different as Knopka itself and we believe St Luke’s have delivered this for us,” remarked Dima Afonin, marketing director for Knopka.
Neil Henderson, St Luke’s CEO, added: “As a start-up Knopka needed to use a very targeted, cost effective approach. Our in-house production team means we can provide high quality content, which is true to the brand at a price that suits the channel.”
Shot in Moscow, the films were directed by St Luke’s in-house director Simon Allen and will run online targeting Moscow-based entrepreneurs from July.
Unruly Media is in charge of distribution.