Boohoo launches German language site following strong international growth
Pure-play fashion retailer Boohoo has today (22 July) launched a Geman language version of its website following a strong financial performance, which saw international sales account for 35 per cent of the company’s annual sales.
This is the third foreign language site from the brand following the launch of a French site in October 2013 and a Spanish site this May.
The launch will be supported by a marketing campaign in Germany.
Joint chief executives Mahmud Kamani and Carol Kane said in a statement earlier this year: "The past year has been an exciting one, and we are very proud of the growth we have seen in both our UK and International markets”.
In addition to the new site, Boohoo has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.