Lifestyle footwear brand Skechers has brought Demi Lovato on board as the new face of its women’s line, and will feature the singer in the company’s global marketing and social media campaigns through 2016.
Lovato will make her first official appearance in a new Skechers TV commercial and accompanying print campaign launching this year.
“With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a Skechers star,” said Michael Greenberg, president of Skechers.
“Demi’s talent certifies her position as a pop music superstar as well as a powerful influencer with millions of fans around the globe. We expect her Skechers campaign will at the very least match the success and reach that Britney Spears, Christina Aguilera and Carrie Underwood previously brought to our brand.”
The global Skechers footwear marketing campaign will extend across all platforms including television, print, online, outdoor and point of purchase.