J.J. Abrams announces Disney and Unicef ‘Star Wars: Force for Change’ charity campaign
Star Wars: Episode VII director J.J. Abrams has announced a new Disney partnership with children’s charity Unicef to raise awareness and funds for the world’s most vulnerable kids.
Disney, who purchased Lucasfilm for $4.05bn in 2012, has already committed $1m to Force for Change.
Fans who make a $10 donation to the fund will be in with a chance of winning a trip to the movie set or an invite to an advance screening with 20 family and friends.
Abrams said: “The Star Wars fans are some of the most passionate and committed folks around the globe.
“We’re thrilled to offer a chance to come behind the scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more excited that by participating in this campaign, Star Wars fans will be helping children around the world through our collaboration with Unicef Innovation Labs and projects."
An X-Wing fighter, different from Luke Skywalker’s in the iconic Death Star assault, can also been seen in the video behind the Star Trek: Into Darkness director.
Fans from over 119 countries have already entered the competition and made a pledge to Force for Change.