Heineken and CNBC postpone live show deeming it ‘inappropriate’ in wake of MH17 disaster
Heineken has postponed a live broadcast entertainment show on CNBC, due to be aired on Saturday, in the wake of the Malaysian Airlines MH17 disaster that killed 173 Dutch nationals, deeming it "inappropriate".
The Heineken-sponsored City Limits show, part of the beer brand’s wider Cities of the World campaign, was due to be broadcast live from London, Amsterdam and Madrid, with presenters given a series of challenges to explore the city they were in.
The London section of the show, aimed at pushing Heineken’s new @wherenext social tool, would have been presented by Rick Edwards and Kate Thornton.
A Heineken spokesman commented on the decision: "The programme was due to broadcast from three European cities, including Amsterdam, celebrating the best things the cities have to offer.
"Both parties feel that given the news it would be inappropriate and insensitive to go ahead airing the show. We are aiming to air the show later on this summer."
It is unclear whether the show will still be broadcast from Amsterdam when it is re-scheduled.