Hastings has confirmed that Rapp has been appointed to handle its media and integrated creative accounts following two separate pitches.
The appointment aims to help Hastings build brand awareness through integrated brand messages running across key touch points including TV, radio, outdoor, press, DM and online.
“Rapp demonstrated a great deal of passion and presented the depth of insight, across creative and media that will help us achieve our ambitious growth plans. We are really excited at the prospect of working with an established integrated team across media and creative, based under one roof,” commented Nicola Charles, marketing director, Hastings Direct.
Marco Scognamiglio, CEO at Rapp, added: “We were able to deliver a truly customer focused solution, maximising the impact of data, creative and media from the outset. It’s a fabulous opportunity and I’m confident that we can help Hastings exceed their growth ambitions.”
The accounts were won by Rapp following two separate pitches, managed by Agency Insight. Rapp’s creative and media agencies pitched separately for the accounts, but were chosen together as an integrated solution to both briefs.
Hastings brands include Hastings Direct, People’s Choice, Insure and Renew.