Ad of the Day: Stella Artois - Sandman

This latest online spot for Stella focuses on the man responsible for the bunker designs at this year's British Open at Hoy Lake. We're informed that he's not someone you want to cross: his bunkers are hellish to negotiate. Likened at the start to beautiful but deadly traps in nature - such as the Venus fly trap - they inspire dread among golfers; and the man behind them remains shadowy throughout this until the end when a comment on the radio reveals him giving the subtlest of reactions.