Interpublic revenue at $3.49bn for H1, with company ‘winning share’ in digital and marketing services
Interpublic has reported a rise in profit from 2013, as its Q2 and H1 results were announced, with profits at $3.49bn for the first half of 2014.
Second quarter 2014 revenue was $1.85bn, compared to $1.76bn in the second quarter of 2013, the report stated. The company reported an organic revenue increase of 7.1 per cent internationally and 2.9 per cent in the US.
"We are pleased to report a quarter of strong revenue, profit and earnings growth. Our operating results underscore the competitiveness of our agencies, and the quality of our offerings in key growth markets and disciplines," said Michael Roth, Interpublic's chairman and CEO.
"We are winning share in digital and marketing services, successfully innovating with our media offerings, and our global ad networks continue to trend positively. Our financial strength remains a source of significant value creation, and we will remain focused on cost discipline and executing on our 2014 plan. For the full year, we are well-positioned to exceed our organic growth target of three to four per cent and improve operating margin by at least 100 basis points, to 10.3 per cent or better. By doing so, we can build on recent performance and further enhance shareholder value."
Interpublic owns agencies such as McCann, Craft, FCB and Golin.
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