Google reports $16bn profits as Q2 results announced, but CPC falls over year
Google has reported consolidated revenues of $15.96bn for the quarter ended 30 June 2014, an increase of 22 per cent compared to the second quarter of 2013.
The search giant reported that its sites generated revenues of $10.94bn, or 69 per cent of total revenues.
Patrick Pichette, CFO of Google, stated: “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with a view to the long term.”
However, average cost-per-click, which includes clicks related to ads served on Google sites and the sites of network members, decreased approximately six per cent over the second quarter of 2013.
Network paid clicks, which include clicks related to ads served on non-Google properties participating in its AdSense for Search, AdSense for Content, and AdMob businesses, increased approximately nine per cent over the second quarter of 2013.