Ten tweets that sum up key takeaways from Content Marketing Show
The Content Marketing Show kicked off in London today and for those unable to attend The Drum has pulled together some of the most retweeted takeaways from the day. Here are the ten tweets that defined content marketing during the event.
'Best Selfie Ever' from the show (Benjamin Van Leeuwen)
1. Get value for money.
Andrew Davies, co-founder of Idio, hosted 'How do you measure content marketing? The $44nn question'.
He reinforced the fact that only half of the UK's content marketers feel their work is effective.
There is over £4 Billion spent on #contentmarketing in the UK and £2.1 Billion is spent ineffectively. Invest wisely. #contentmarketingshow
— Venn Digital (@venndigital) July 17, 2014
2. Content marketing should be inspired, and measured.
It's important to firstly connect with an audience and secondly quantify your success.
Two main takeaways so far from the #contentmarketingshow : content marketing needs to be inspiring and measured. @Branded_3 — Erika Varangouli (@finderika) July 17, 2014
3. Quality content is required to connect with audiences.
Content for content's sake will provide no success, marketers should look to provide premium material.
PAN Communications Less is more. Aim for quality over quantity when it comes to #contentmarketing http://t.co/VMyNtwRm6J via @PANcomm
— PANcomm (@PANcomm) June 18, 2014
4. Think like a journalist when creating content.
Larissa Hirst, content strategist at Red Rocket Media hosted 'How a journalistic approach and a magazine mindset improves brand content”.
She said content creators have to be sharper, using the journalist mindset to find a good story.
It's important to use quotes - they bring passion, kudos and weight.
"Think like a journalist, find an angle, and create a story" from Steve at @RedRocketMedia #contentmarketingshow — FreshEgg (@FreshEgg) July 17, 2014
5. Rely upon your brand's humanity to connect with audiences.
Hannah Warder felt that successful content forms a connection with the humans viewing content. Material should be tailored to engage a point of interest from viewers.
My own journalistic tip for content writing is to always find the human interest element #contentmarketingshow
— Hannah Warder (@HannahWarder) July 17, 2014
6. Content creation is like poker.
Andrew Tipp, digital content development manager at Suffolk County Council, hosted 'Why thinking like a poker player will make you a better content marketer'.
He stated how important it was to research your opponents, be flexible in your strategy and finally, to know when to hold ‘em and know when to fold ‘em.
As in poker: know when to fold your weak hand. If a campaign ain't working, don't throw good money after bad. #contentmarketingshow
— Adam Cranfield (@adamcranfield) July 17, 2014
7. Know your audience.
Content producers should have relevant data on the audience they are trying to connect with. When they don't have data, they should get it.
great insight. Making regionalist assumptions about personas, prolly not a great start to strategy #contentmarketingshow
— Nichola Stott (@NicholaStott) July 17, 2014
8. Humanise your brand.
Stephen Waddington, social media and digital director at Ketchum Europe, hosted 'Can a brand ever truly be social'.
He discussed how social brands are engaging audiences and not just communicating with them.
Excellent kick off to the #contentmarketingshow by @wadds on can a brand ever truly be social? Be human, empathetic & brave. — Michael Chidzey (@michaelchidzey) July 17, 2014
9. Push your organisation's boundaries.
Waddington also told content producers to be brave and challenge the limitations of their position in order to produce the best content.
Challenge the organisations that you work for, to do the best we can and not to pollute the internet! cc @wadds #contentmarketingshow — Daniel Bianchini (@danielbianchini) July 17, 2014
10. Keep your viewers' attention.
Don't overstate how long you can keep a viewer focused on your content, be quick, be sharp and be clear.
#contentmarketingshow viewers zone out after 90 seconds so keep your videos 45 to 60 seconds for an effective call to action close — Simon Dunant (@NewRiseDigital) July 17, 2014
The Content Marketing Show is an annual event which discusses the junction between social media, online PR, SEO & content strategy.