Skoda UK will be the new sponsor of ITV’s Mystery Drama package for two years, ITV Commercial has revealed today.
The deal, negotiated by ITV Commercial and MediaCom Beyond Advertising, will include broadcast, online, mobile and licensing.
Heidi Cartledge, head of marketing for Skoda UK, said: “We’re thrilled to partner with ITV. The Mystery Drama package gives us a great platform to speak to a wide audience and we’re delighted to be involved with such fantastic programming.”
Idents around programming such as Broadchurch, Vera and Endeavour, will be created by Fallon and MediaCom Create.
Steve Bignell, sales director at ITV, said: “We are delighted to be extending our relationship with Skoda UK and welcome them as the sponsor of our bumper Mystery Drama package. We look forward to working with them to make the partnership a success alongside their sponsorship of the Tour de France on ITV4.”
The sponsorship will begin on 20 July.