Google Play has seen an increase in downloads, seeing it exceed iOS App Store downloads by around 60 per cent last quarter, according to App Annie.
Emerging markets were helping to make this gap wider, with Brazil, Thailand and India seeing significant increases in Google Play downloads.
Oliver Lo, EVP marketing at App Annie said of the Q2 Market Index: “The notion that ‘West is Best’ is holding less sway as Google Play and iOS App Store are being increasingly supported by emerging smartphone markets such as India and China. We expect strong Google Play downloads combined with future smartphone adoption could help set the stage for rapid growth in India’s mobile app-related revenue by 2017.”
Brazil’s market share in Google Play downloads doubled in the Sports category from Q1, thanks to the country’s hosting of the 2014 Fifa World Cup.
However, despite this, it is iOS that leads in terms of money, having brought in 80 per cent more revenue than Google Play in Q2, primarily driven by China and Japan.