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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

BlackBerry takes on Siri with first digital assistant

BlackBerry has introduced its first voice activated assistant – BlackBerry Assistant – which will be available with the new 10.3 release later this year.

In a bid to match the likes of Apple’s Siri and Microsoft’s Corana, BlackBerry’s digital assistant adapts to its user's behaviour as they complete simple tasks, such as sending texts, searching email and finding out what's trending on Twitter.

It has also emplyoyed Bluetooth technology, meaning users can activate and use the assistant hands free.

“The more I use it, the more it learns and adapts to me. The more I speak with it, the more tuned-in to my queries it gets,” said BlackBerry social media marketing lead, Donny Halliwell

“If you’ve had experience with other smartphone-based personal assistants, I think you’ll be pleasantly surprised at how accurate BlackBerry Assistant is at recognising your requests.”

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