Tim Hipperson has been named Weve’s interim CEO with immediate effect, charged with ensuring a smooth transition as former CEO David Sear exits the business.
Hipperson resigned as CEO of Zenithoptimedia in November last year following the loss of the £135m L’Oreal account to Maxus.
He continued to consult for Zentith and was stated to be in discussions with Publicis Groupe for a “potential leadership role”.
Commenting on taking the position at Weve – a joint venture between Vodafone, O2 and EE – he said: "The media landscape is changing dramatically through technology and the mobile space is at the forefront of that change. Weve is a unique business with an amazing platform of data which is generating and delivering market leading products and services. I am very much looking forward to helping Weve evolve and to solidify its position at the forefront of the industry.”
Chairman of Weve, Nick Parbutt of Vodafone said: “The CEO’s role at Weve is a broad and complex one, which covers a range of areas such as data, mobile messaging, mobile display and commerce.
“As shareholders, we need to ensure the current commercial activity of the business is supported against business objectives and that new future opportunities are developed. We are pleased and delighted that Tim is stepping into the role, with his excellent heritage and background in the media industry.”
Sear revealed last week that he had become chief commercial officer at online payment company Skrill.