Team GB brings Krow on board for marketing push ahead of Rio 2016

The British Olympic Association (BOA) has appointed communications agency Krow to work with Team GB during the run up to the 2016 Olympic Games in Rio.

The agency has been tasked with covering everything from brand strategy development and brand architecture to creative execution, fan engagement and brand partnerships.

Leah Davis, head of marketing at the BOA said: “Following on from London 2012 and the Olympic Winter Games in Sochi earlier in the year, we have seen Team GB really come into its own as a well-known and well-loved brand. With Rio on the horizon, now is the right time to look at how we capture that excitement and build our fan base for 2016.

“We are coming from a strong position – we are the fourth biggest sports brand on Facebook in the UK. We were really impressed by Krow's approach on how they could support us in developing a long term brand communications strategy for Team GB to grow our fan base and strengthen our brand.”

The games will be held in Rio de Janeiro, Brazil from 5-21 August 2016.

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