Samsung Electronics today launched the final episode of ‘Galaxy 11: The Match’ to bring to an end a ten month football marketing campaign which had almost five million engagements across social media channels.
The Korean giant’s campaign ran CGI video ads on YouTube showing the world’s best footballers defeat an invading alien race at football. It successfully ran alongside the Fifa World Cup and received over 150m video views.
The sci-fi football ad, which featured greats such as Christiano Ronaldo, Lionel Messi and Franz Beckenbauer as manager, reached fans worldwide through various online and offline programs.
These include the 'PassionPulse' Twitter hashtag, mobile and tablet games and the inclusion of the Galaxy 11 team in the Fifa 14 video game – which was downloaded by more than 15.5m gamers.
Galaxy 11 star Cristiano Ronaldo said: “It’s been exciting partnering with Samsung for the imaginative Galaxy 11 campaign over the past several months and connecting with passionate football fans from around the world in completely new ways.
“The unique combination of football and mobile technology was inspiring and educated me on how these cutting edge technologies can enrich my everyday life in ways I’ve never imagined.”
Fifa World Cup golden boot winner, Lionel Messi, who also stars in the ad, said: “Being captain of the Galaxy 11 team and playing alongside some of the world’s best footballers has been an incredible experience and it’s truly remarkable to see football fans and players around the world united under one team for the past ten months.
“The campaign has also opened the door for football players and fans alike to share their passion for the sport in new ways across innovative technologies.”
The next campaign will be directly focused on battling Apple this year as both companies will release new generations of their mobile products.