McCain Foods puts £20m ad account up for review due to ‘changing needs’
McCain Foods is reviewing its £20m creative account, currently held by BMB, due to the changing nature of its needs from an agency partner.
It is believed that BMB, who has been the agency of record for eight years, will repitch for the account.
The pitch for the account is being handled by the London office of Roth Observatory International.
McCain Foods’ digital communications activity, which is with TMW, is unaffected by the review.
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