By Ishbel Macleod, PR and social media consultant

July 15, 2014 | 1 min read

O2 is launching its new Big Bundles tariff with a £3m ad campaign, featuring the ‘be more dog’ cat.

Launching tomorrow morning (Wednesday, 16 July), the campaign will include TV, radio, online display advertising and gaming.

The TV ad, set to ‘Ante Up’ by MOP, shows the ginger cat sitting in a giant 4x4 while dancers burst out of the floor of a black and gold studio, before he runs to a gold throne surrounded by SIM card shaped neon lights.

As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in special sound effects and clips of O2’s cat throughout the track.

Big Bundle offers customers the choice of one of three Big Bundles costing £10, £15 or £20 per month, with each offering double the minutes, texts and data of the previous Big Bundle.

O2 Be More Dog

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