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Communications Drum News UK

L’Oréal appoints W for UK digital campaign

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By Ishbel Macleod | PR and social media consultant

July 15, 2014 | 1 min read

L’Oreal’s beauty brand YSL Beaute UK has appointed W to handle a digital campaign.

Ruby Dhillon, marketing director for Yves Saint Laurent Beaute UK, said: “We were very impressed by W’s strategic approach and understanding of our business, and also by the innovative, deliverable and enduring digital concept they have created for us.

"We are very much looking forward to working with them in exciting and engaging the beauty consumer with our most iconic products.”

W CEO and founder Warren Johnson added that beauty and fashion brands are “leading innovation in the digital space”.

Set to grow market share for the brand, the campaign will be a direct-to-consumer proposition.

Communications Drum News UK

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