Wacky Warehouse on a sales drive with launch of new website
Wacky Warehouse has made a push to boost sales with the launch of a new website, developed by the if agency.
The soft play centre first appointed the agency last year for an initial brand development project for three of its new UK sites.
Jane Moore, group account director, said that the agency has been brief to create a “fun and energetic website” but that would also drive overall sales.
Among the features of the “transactional” site is the ability to purchase membership cards.
Carol Rhead, brand manager at Wacky Warehouse, said: “They key thing for us in 2014 is to really drive our party bookings and it’s great that the website is now geared up to do that. It’s informative but still has a sense of fun which is central to everything we do.”
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