Nivea launches experiential boutique for latest product push

Skincare brand Nivea has created an experiential campaign to promote its new Cellular Anti-Age range, which will see a ‘boutique’ tour shopping centres around the country.

The Face Facts Boutique aims to “fully immerse” consumers in the range and will offer free skin consultations and opportunities for consumers to learn about the product range and its effects on their skin via a sensory experience, bringing various different elements of the product range to life via scent, touch and feel.

It will also include a Big Blue Truths competition, where consumers will be asked to state whether various anti-aging skincare tips are true or false. This will run alongside and offer consumers the chance to win a free trip for two to Nivea’s salon, Nivea Haus in Berlin.

The Big Blue Truths will be revealed on the brand’s Facebook page after the two-week campaign.

Sophie Rock, UK face care brand manager at Nivea, said: “Space has created a campaign to close the gap between awareness and trial and challenge the inertia that so many women face when it comes to changing their skin care products.”

The campaign, created by Space, runs from today (14 July) until 29 July and will visit Manchester’s Trafford Centre, Sheffield’s Meadowhall Centre, the Bullring in Birmingham, Westfield White City in London and Bluewater in Kent.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.