By Ishbel Macleod | PR and social media consultant

July 14, 2014 | 1 min read

Blossom Hill has invited wine drinkers to enter ‘the wonderful world of Blossom Hill’ in a new campaign created by Isobel.

The campaign, which launched today, aims to encourage drinkers to try the different wines within the Blossom Hill range.

One ad has celebrated the Blossom Hill range, while a second advert promotes the new sun-kissed wines range.

Rob Fletcher, creative director at Isobel, commented: “We wanted to communicate the feelings that are associated with drinking different wines, but not in a clichéd wine way. We wanted to act like a top FMCG brand would, outside of the wine category.”

The ads, which will run on TV and in the cinema, were shot by Jeff Wood through The Sweetshop.

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