Today's World Cup Tight Brief: Create a campaign to cheer up Brazil


By Rebecca Stewart | Trends Editor

July 11, 2014 | 1 min read

They may be the host nation but fans were devastated after Brazil crashed out of the tournament on Tuesday following a dramatic 7-1 defeat to Germany.

Brands and agencies were quick to react to the historical match on social media, but we think some of them might have been a bit harsh on the Brazilian side.

So for our final World Cup Tight Brief, The Drum and Paddy Power want you to create a campaign to cheer up Brazil.

The usual rules apply: you only have the remainder of the day to scamp up your posters and you should send them in .jpg form to by midnight tonight or tweet it over to @thedrum using the hashtag #tightbriefs.

All the ads will go into a public vote on Monday and the winner will receive a Tight Briefs certificate, a pair of Paddy's pants and will be in the running to be named our overall Tight Briefs champion next week.


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