Advertising sponsors The Million Pound Drop ahead of summer TV campaign

By Stephen Lepitak | -

July 11, 2014 | 2 min read

Online bingo brand is to sponsor Channel 4 game show Million Pound Drop this summer.

The deal, brokered by Maxus Partnerships, will see idents created by production company Sassy Films, promoting the website’s jackpots.

The series will begin in the new timeslot from today (Friday 11 July) from 8pm for the next eight weeks, with the sponsorship set to target women between 35-54 who enjoy online gaming.

Paul Troy, global brand director of’s parent company, Gamesys said: “We approached Maxus for recommendations to support Jackpotjoy Online Bingo with a summer campaign that fits with the brand’s values of fun and entertainment, along with the huge jackpots to be won. Maxus identified a popular programme partner that not only complements the brand’s message, but also targets our audience at the time when they are most likely to be playing or thinking about playing.”

The sponsorship idents will support a traditional marketing and TV campaign.


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