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Intersnack splits $69.5m account between Vizeum and Initiative

Intersnack, which owns brands such as Monster Munch, Hula Hoops and McCoy's, has appointed Vizeum and Initiative to its $69.5m (£55m) pan-European account.

Vizeum has won the account in the UK, France, Slovakia and Poland and has retained the account in Ireland and the Netherlands, with Initiative to cover the other countries.

The UK account was previously held by WPP's Primus.

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