Initiative Intersnack Vizeum

Intersnack splits $69.5m account between Vizeum and Initiative


By Ishbel Macleod, PR and social media consultant

July 11, 2014 | 1 min read

Intersnack, which owns brands such as Monster Munch, Hula Hoops and McCoy's, has appointed Vizeum and Initiative to its $69.5m (£55m) pan-European account.

Vizeum has won the account in the UK, France, Slovakia and Poland and has retained the account in Ireland and the Netherlands, with Initiative to cover the other countries.

The UK account was previously held by WPP's Primus.

Initiative Intersnack Vizeum

Content created with:


Find out more

More from Initiative

View all


Industry insights

View all
Add your own content +