By The Drum Team | Staff Writer

Mother

|

ikea article

July 11, 2014 | 2 min read

Juan Cabral isn't the most prolific director in the world, but boy, it's worth waiting for his work and this 90-second ad for Ikea raises the bar in the search for this year's best commercial.

Much of the retailer's advertising is visually adventurous but this raises their game stratospherically. In the wrong hands it could have been overblown and pompous... instead, it captures the strangely vivid yet fleeting nature of dreams with uncanny, magical precision.

Creative Agency: Mother

Film Production: MJZ

Director: Juan Cabral

Producer: Stephen Johnson

Executive Producer: Debbie Turner

VFX: MPC

Sound Design: Sam Ashwell @ 750MPH​

Director - Juan Cabral

Executive Producer - Debbie Turner

Producer - Stephen Johnson

DOP - Eric Gautier

Service Company - Stillking (South Africa):

Editor - Neil Smith

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