Ad of the Day: Ikea - Beds

Juan Cabral isn't the most prolific director in the world, but boy, it's worth waiting for his work and this 90-second ad for Ikea raises the bar in the search for this year's best commercial.

Much of the retailer's advertising is visually adventurous but this raises their game stratospherically. In the wrong hands it could have been overblown and pompous... instead, it captures the strangely vivid yet fleeting nature of dreams with uncanny, magical precision.