Almost half of the top 10 most shared ads of 2014 are World Cup-related, with two Nike ads making the list curated by Unruly Media.
Four of the top 10 commercials come from Fifa sponsors or brands looking to take advantage of the world’s biggest football tournament, with the “unofficial World Cup theme song” by Shakira - La La La (Brazil 2014) - and Activia taking the top spot on the list.
According to Unruly, the ad for the Danone yogurt brand is also the fourth most shared ad of all time.
It was found that the top 40 World Cup ads attracted almost three times more online shares and views than the top 40 commercials from Super Bowl 2014 – as can be seen by the fact that the Budweiser ‘Puppy love’ ad was the only Super Bowl commercial to make the top ten.
Top 10 most shared ads of the year (so far)
Activia: Shakira - La La La (Brazil 2014) ft. Carlinhos Brown - 4,546,532
20th Century Fox: Devil’s Due - Devil Baby Attack - 2,118,634
Budweiser: Puppy Love - 1,940,181
Cardstore: World’s Toughest Job - 1,838,468
Wren: First Kiss - 1,511,985
Nike Football: Winner Stays - 1,239,961
Thai Life Insurance: Unsung Hero - 1,120,255
Castrol: Castrol Footkhana - 1,014,759
Nike Football: The Last Game - 927,633
Save the Children: Most Shocking Second a Day Video - 910,559