Activia’s World Cup ad beats the Budweiser puppy and Save the Children to be most shared ad of 2014 so far

By Ishbel Macleod | PR and social media consultant

July 11, 2014 | 2 min read

Almost half of the top 10 most shared ads of 2014 are World Cup-related, with two Nike ads making the list curated by Unruly Media.

Four of the top 10 commercials come from Fifa sponsors or brands looking to take advantage of the world’s biggest football tournament, with the “unofficial World Cup theme song” by Shakira - La La La (Brazil 2014) - and Activia taking the top spot on the list.

According to Unruly, the ad for the Danone yogurt brand is also the fourth most shared ad of all time.

It was found that the top 40 World Cup ads attracted almost three times more online shares and views than the top 40 commercials from Super Bowl 2014 – as can be seen by the fact that the Budweiser ‘Puppy love’ ad was the only Super Bowl commercial to make the top ten.

Top 10 most shared ads of the year (so far)

Activia: Shakira - La La La (Brazil 2014) ft. Carlinhos Brown - 4,546,532

20th Century Fox: Devil’s Due - Devil Baby Attack - 2,118,634

Budweiser: Puppy Love - 1,940,181

Cardstore: World’s Toughest Job - 1,838,468

Wren: First Kiss - 1,511,985

Nike Football: Winner Stays - 1,239,961

Thai Life Insurance: Unsung Hero - 1,120,255

Castrol: Castrol Footkhana - 1,014,759

Nike Football: The Last Game - 927,633

Save the Children: Most Shocking Second a Day Video - 910,559

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